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I'm Aliza Freedman.

Founder and President

Rainmaker Branding & Marketing

Human connection. It's my passion. In fact, many years ago, I took a personality test and the facilitator was stunned by the results. Nearly 100% of my purpose related to human connection.  She had never met anyone for whom relationships and connection was such a singleminded purpose.

 

Without question, I value relationships and connection above all else. So It was a natural decision, when choosing my professional path, to combine my training as a writer (I received my B.A. in English Literature from New York University) with my passion of creating connection.  I opened Rainmaker Branding & Marketing to give voice to, and empower, those with a compelling mission and important story to share with the world. 

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Our stories define us--they're what gives us context for our place in the world, and what ultimately connects us--through our shared experience.  We see ourselves as a part of the greater whole.  That leads to "work that matters," which I belleve is making a positive impact in our world.

 

Working very selectively with only a handful of clients at a time, our agency is able to know and understand our clients on much more than a superficial level.  We take our time in uncovering his or her unique story and create a strategy to share it through the lens of branding and marketing.

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I was determined to open an agency for solopreneurs and small businesses to have one destination for all their branding, website and copywriting needs--something that simply didn't exist in the marketplace.  Having the brand strategy, design, writing and marketing blueprint all with one agency is not ony cost efficient--but it is also much more effective.  The "left and right hand" work together, keeping all elements consistent, amplifying the brand, carrying that through in the website and defining a targeted marketing strategy.

 

We craft narratives that endure and captivate.  We foster relationships. In a world marked by increased isolation, people and businesses seek recognition and connection.  Our clients tap into that need and provide the solution to their audience's pain.

Photo of Aliza Freedman, President

On doing work that matters

“When you see the world as it is, but insist on making it more like it could be, you matter.”

Seth Godin, World Renowned Thought Leader, Marketing Guru, Author

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