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Apropos Of Everything...


The Mentor Effect: Why Every Small Business Owner Needs a Great Guide
Let's be real—being a small business owner is lonely sometimes. You're wearing all the hats, making the tough calls, and often wondering if you're doing it right. Here's what we've learned working with hundreds of business owners: the ones who thrive aren't always the ones with the best ideas. They're the ones with great mentors. A real mentor is like a Sherpa, leading you through your challenges and safely urging you forward. They aren't just someone who's "been there." They
Oct 142 min read


The $100K Positioning Mistake That's Keeping You Invisible
You launched your service business with a clear vision. You knew exactly how you'd help clients, and you were confident your expertise...
Sep 232 min read


The Power of Brand Storytelling for Coaches, Consultants & Mental Health Professionals
In a world overflowing with advertisements and endless information, capturing the attention of consumers is challenging. This is where...
Aug 124 min read


Nurturing Your Brand: A Solopreneur's Guide to a Flawless Launch
Imagine this: you've just hired us to work with you to craft a brand, design, and write targeted copy for your new website... and soon it...
Jul 213 min read


Determining Your Brand Personality and Tone: For Coaches & Therapists
Understanding your brand personality and tone is crucial, especially for coaches and therapists. A well-defined brand personality not...
Jun 94 min read


It Wasn't Always Like This
The Evolution of Branded Copy: A Nostalgic Reflection of Days Gone By Gone are the days of Madison Avenue's smoke-filled rooms and the...
Nov 8, 20242 min read
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