Want bigger stages and primo fees? Be the laser beam — not the floodlight

You’re already speaking...in fact, you've been doing it for years.

You’ve got the reel. The one-sheet. The testimonials. Maybe even a pretty full calendar.

But you want bigger stages. Better rooms.

And fees that match the level you’re actually at.

Before you send another pitch to a conference organizer or speaker bureau, check these three things:

1. Can they tell what you’re THE speaker for?

“Leadership.” Culture.”“Transformation.”“Resilience.”

Those are categories. Not positions.

The higher the stakes—and the fee—the more important it is that someone can quickly

understand why you, for this conversation, right now.

2. Do you have an idea they can remember?

The strongest speakers aren’t just selling a keynote.

They have a point of view. A framework. A phrase. An idea that ma

kes someone say:

We need that conversation in our room.

Your expertise may be impressive.

But if the idea isn’t memorable, neither are you.

3. Does everything reinforce the same reason to hire you?

Your LinkedIn profile says one thing.

Your website emphasizes another.

Your speaker page lists six topics.

Your bio introduces three more.

That forces the buyer to figure out where you fit.

Don’t make them work that hard.

Bigger stages don’t start with more outreach.

They start with sharper positioning.

Get clear on what you want to own, why it matters to the audiences you want to reach, and why you are the person to deliver it.

Talk about, write about, post about only that one thing.

LATHER. RINSE. REPEAT.

Then go after the primo fees.